The Flatiron Hotel is a luxury hotel in New York located in the heart of Manhattan which serves as a sophisticated and luxurious experience all on its own. The identity proposal and corresponding logomarks were inspired by the building’s dynamic and unique triangular shape (especially when looking at the building head-on), replicating that shape throughout the campaign.

The colors are inspired by some of the Flatiron Hotel’s rooms, using a regal gold and blue complemented with neutral grays for a contemporary look and feel.